We are pleased about your visit to our website and you should know that we take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration. In order to continuously improve the attractiveness of our website for you, we are continuously optimizing functions and services of the site. Safety is our top priority. When you use our website, you entrust us with your personal data. We appreciate this trust. That is why we handle your data with particular care.
The term personal data is defined in the Federal Data Protection Act. According to this, these are individual details about personal or factual circumstances of a specific or identifiable natural person. We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress.
We want you to know when we collect which data and how we use it. In the course of the further development of our website and the implementation of new technologies, changes to this data protection declaration may also become necessary. We therefore recommend that you re-read this data protection statement from time to time. Below we inform you about the collection of personal data when using our website.
This data protection declaration informs you about the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and contents (hereinafter jointly referred to as “online offer” or “website”). With regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the Basic Data Protection Ordinance (DSGVO).
- Table of Contents
- General information
- Data collection and processing
- Web analytics tools
- Google Marketing Services
- Integration of third-party services and content
- SSL encoding
- Deletion of data
- Right of objection
Personal data is information about you. This includes, for example, information such as your name, address, telephone number or e-mail address, but also data such as your location, your IP address or bank details. You are not required to disclose any personal data in order to use this website. In certain cases, however, we need your name and address and other information so that we can provide the requested services.
This applies, for example, to requests for recall, to the sending of information material or to the answering of individual questions by e-mail. Where necessary, you will be informed accordingly. In addition, we only store and process data that you provide to us voluntarily or automatically.
If you make use of our consulting services, as a rule only those data are collected which are required for the provision of the services. As far as we ask you for further data, it is voluntary information. The processing of personal data takes place exclusively for the fulfilment of the requested service and for the protection of our own justified business interests.
Your personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by national or European regulations to which we are subject. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired. The latter does not apply if further storage of the data is required for the conclusion or fulfilment of a contract. Insofar as we make use of contracted service providers for individual functions of our website or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.
Responsible body within the meaning of § 3 para. 7 Federal Data Protection Act (“BDSG”) and service provider within the meaning of § 13 Telemedia Act (“TMG”):
HR – HanoverReal
GmbH & Co. LIMITED PARTNERSHIP
Managing Director Manuel Ussia
Karmarsch route 34
30159 Hanover, Germany
Phone: +49 511 655121-95
Fax: +49 511 655121-99
HR – HanoverReal
GmbH & Co. LIMITED PARTNERSHIP
Managing Director Manuel Ussia
Karmarsch route 34
30159 Hanover, Germany
Phone: +49 511 655121-95
Fax: +49 511 655121-99
Users of our website have the right, upon request and free of charge, to receive information about the personal data that we have stored about them. In addition, users have the right to correct inaccurate data, to limit the processing and deletion of their personal data, if applicable, to assert their rights to data transferability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority. Likewise, users can revoke consents, in principle with effect for the future.
You can visit our site without providing any personal information. We only store access data without personal reference such as the name of your Internet service provider, the page from which you are visiting us or the name of the requested file. These data are evaluated exclusively for the improvement of our offer and do not allow any conclusion on your person. The personal data of users processed within the scope of this online offer, i.e. of interested parties and visitors to our online offer, include master data first and last name, postal code, town, e-mail address, telephone and IP address.
We process personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be processed if a legal permission has been obtained. This means, in particular if data processing is necessary for the provision of our contractual services (e.g. processing of enquiries) and online services, or is required by law, if the user has given his or her consent, or if our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our online services within the meaning of Art. 6 para. 1 lit. f. DSGVO, in particular for range measurement, collection of access data and use of third-party services.
We point out that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing to fulfil our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to protect our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Ordinance (DSGVO) serves as the legal basis. In the processing of personal data required for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) DSGVO serves as the legal basis. If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f DSGVO serves as the legal basis for processing.
The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
We take organizational, contractual and technical security measures in accordance with the state of the art in order to ensure that the regulations of data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
Data will only be passed on to third parties within the framework of legal requirements. We only disclose user data to third parties on the basis of a consent granted pursuant to Art. 6 para. 1 lit. a) DSGVO or if this is required on the basis of Art. 6 para. 1 lit. b) DSGVO for contractual purposes or on the basis of justified interests pursuant to Art. 6 para. 1 lit. f. DSGVO on the economic and effective operation of our business operations.
If we use subcontractors to provide our services, we take appropriate legal precautions as well as appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.
If content, tools or other means from other providers (hereinafter jointly referred to as “third providers”) are used within the scope of this data protection declaration and their named registered office is in a third country, it is to be assumed that data is transferred to the countries in which the third providers have their registered office. Third countries are countries in which the DSGVO is not directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if an appropriate level of data protection, user consent or other legal permission is available.
We process inventory data (e.g., names and addresses as well as contact data of users) and content data (information in the questionnaire) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. When using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorized use. This data is passed on to third parties if there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c DSGVO or on the basis of justified interests pursuant to Art. 6 para. 1 lit. f. DSGVO on the economic and effective operation of our business operations.
When contacting us (via contact form), the user’s details are processed for processing the contact enquiry and its handling in accordance with Art. 6 para. 1 lit. b) DSGVO. User information can be stored in our Customer Relationship Management System (“CRM System”) or comparable request organization.
We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.
Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk (third-party cookies) when you visit our website. If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in each case within the following paragraphs.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Please note that the functionality of our website may be limited if cookies are not accepted.
Our website also uses “session cookies”, which are only stored on our website for the duration of the current visit (e.g. to enable the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles can be created from the processed data. We use Google Analytics to display the ads placed by Google and its partners within advertising services only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined by the web pages visited) that we transmit to Google (so-called “remarketing” or “Google Analytics Audiences”). With the help of remarketing audiences we would also like to ensure that our ads correspond to the potential interest of the users and are not annoying.
We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
Further information on data use by Google, possible settings and objections can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), http://www.google.de/settings/ads (“Manage information that Google uses to show you advertising”).
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the marketing and remarketing services (“Google Marketing Services” for short) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
The Google marketing services allow us to target ads for and on our site to show users only ads that potentially match their interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked on, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not combined with the user’s data within other Google offers. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.
Users’ data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.
One of the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be traced through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
Furthermore, we can use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website. According to the provider, the Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager. Further information on Google’s use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data protection declaration can be accessed at https://www.google.com/policies/privacy If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.
Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.
The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). With reCAPTCHA it should be checked whether the data entry on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this reCAPTCHA analyzes the behavior of the web site visitor on the basis different characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis reCAPTCHA evaluates various information (e.g. IP address, time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
Our website uses functions of the Gütesiegel GMB. Provider is Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. Every time one of our pages is accessed, which contains functions of GMB, a connection to GMB servers is established. Data is also transferred to GMB. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data and its use by GMB. You can find further information on this in GMB’s data protection declaration at https://policies.google.com/privacy?hl=en
This website uses the Facebook visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to serve advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as site operator.
The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
You can find further information on protecting your privacy in Facebook’s data protection information: https://de-de.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the settings section for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to keep it in safekeeping. If the user’s data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.
In accordance with statutory requirements, the records are kept for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
Users can object to the future processing of their personal data in accordance with legal requirements at any time. The objection may be lodged in particular against processing for direct marketing purposes.
For all questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of given consents, please contact the e-mail address given in the imprint.
This post is also available in: German